A quieter cut of the work — moments held still. Product flat-lays, skin-close details, and editorial moods for skincare, clean beauty, and Nordic wellness.
UGC Creator · Visual Storyteller
I create calm, intentional UGC for skincare and wellness brands — content that feels real, not staged.
Close-up, sensory ritual built around a winter skincare reset — calm pacing, natural light, product texture as the hero.
A slow morning sequence built around a Nordic cleansing routine — natural light, linen textures, no voiceover.
Texture-led skincare storytelling around calm routines and real product experience — Madeca cream in soft Finnish light.
A skincare layering film bringing three brands into one calm morning routine — texture, breath, no hard sell.
A daylight beauty piece focused on how skin actually behaves — micro-textures, freckles, honest light.
ASMR-led collab with Maryn May — close-mic taps, pumps, and pours that pull you into the product before it's ever shown.
A hair-care film with Glowstation Finland and Ayunche — focused on quiet movement, end-of-day light, and texture you can almost feel.
First-thing-in-the-morning skincare ritual — slow pacing, no script, the kind of routine that already feels familiar.
Slow living as a practice — soft paper, gold edges, the quiet ritual of setting an intention before the day begins.
A wellness film for Ksisters Finland — installing and living with the shower filter, framed as a small upgrade to a daily ritual.
Calm, product-led storytelling set in a real home environment — skincare as part of the space, not separate from it.
Each card opens the full Reel on Instagram. See more on @claudiahaarala ↗
A quieter cut of the work — moments held still. Product flat-lays, skin-close details, and editorial moods for skincare, clean beauty, and Nordic wellness.
I'm Claudia — a soft skincare creator based in Finland, originally from Brazil. I create calm, sensory UGC for clean and Nordic beauty brands — skincare rituals that feel real, not staged.
My style blends cinematic, sensory close-ups with everyday warmth, helping brands feel both elevated and genuinely human.
I specialise in content people actually pause for — intentional, product-led, and emotionally connected. My content is made to travel: organic posts, paid ads, and brand collaboration that delivers lasting value.
"I create calm, intentional UGC for skincare and wellness brands — content that feels real, not staged."
We start with a conversation. Goals, audience, references, the feeling you want the content to leave behind. Calm intake, clear scope.
A visual treatment with references, palette, framing notes, and a shot list. You see the world before we shoot it.
Shot in real environments — my home, daylight, natural pace. Multiple hooks and angles captured so the story holds across cutdowns.
Edited in your brand's tone, formatted for every placement. One round of refinement included. Files delivered ready to publish.
Content designed to feel lived-in, trustworthy, and visually aligned.
The product is part of a real moment — not the entire moment. Soft skincare content that feels like a memory, not a message.
A consistent visual language across every deliverable, so your brand reads the same whether seen for one second or thirty.
The best UGC compounds. I work best when there's room for the visual relationship to deepen over months, not days.
I work best when there's room for the visual relationship to grow — content made to travel across organic posts, paid ads, and long-term brand collaboration. Send a brief below or reach out directly.
Or email direct info@claudiahaarala.com